The Ave: An Unofficial B-CU Blog RSS

Speaking of Bethune-Cookman, we just witnessed what happens when an institution doesn’t participate in its own crisis management.

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Stephen Holmes sat down with TaRael Kee to discuss the fallout from Ed Reed weekend tirade and other matters pertaining to Bethune Cookman University.

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Stephen Holmes  The second Deion Sanders stepped foot on Jackson State University’s campus, they were immediately thrust into the national spotlight whether they wanted to be or not. Sander’s personality and brand is just that big. For better or worse, JSU received exposure and attention that they could never pay for themselves. The beautiful thing about JSU’s “Prime Era” is that he left it better than he found it. Some could argue that Deion over sold his “purpose” but that’s been argued in the media enough. What was apparent is that while Deion brought a lot of good attention, he also...

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What happened? How could a team that was so good be so bad, so fast? Some people say the pandemic. Others blame administrative decisions. Some say budget cuts. Me? I think the answer has been in our face the whole time. Let me explain: 

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We all know the story. Mary McLeod Bethune, opened the Daytona Literary and Industrial Training School for Negro Girls with $1.50, faith in God and five little girls: Lena, Lucille, and Ruth Warren, Anna Geiger, Celest Jackson.

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